Advertising

WPP Resists Breakup Demands

WPP PLC's interim management is criticizing analyst demands for a breakup of the world's largest advertising group following founder Martin Sorrell's departure.
 The 73-year-old's exit as WPP chief executive last weekend, after an investigation into an allegation of personal misconduct, has financial analysts performing sum-of-parts valuations for WPP's ad empire.

Google Ad Blocker Called Biased

Google's Chrome browser has begun blocking certain types of online advertisements, a change Google is describing as user friendly.
 But some in the industry say the ad giant's move, which took effect Thursday, is selfserving, and they contend Google overly influenced the process that selected which ad types to block.

Global Mobile Ad Revenue Up 64% - Mobile Display Ads Top Search First Time Ever

Global revenue for mobile display, search and messaging ads climbed to $31.9 billion in 2014.

The IAB reports total global mobile ad revenue in 2014 reached $31.9 billion, an impressive 64.8 percent jump over 2013.

For the first time ever, mobile display ad earnings topped search.

The forgotten art of advertising

Data has become king. The immensely impressive targeting capabilities that big data has brought with it have created a feverish need amongst marketers to reach ‘the right users at the right time’. Given that mobile DSPs are starting to gain serious ground, ‘the right device’ and the ‘right place’ have suddenly also been added to this ad tech mantra.