Case Studies

What Tiffany & Co. Learned About Mobile From Watching Its Competitors

An icon like Tiffany & Co., the final word in luxury goods for 180 years and counting, might not seem to need business pointers from anyone. But it turns out that when it comes to mobile, at least, the famous brand has learned a great deal in recent years—in part from watching its competitors.

How to Create a Successful Limited-Time Offer

For more than 30 years, there has been a much anticipated product on the McDonald's menu: The McRib. This grandfather of limited-time offers has been offered sporadically around the country on a local or regional basis. McRib lovers are such a rabid bunch that they created a website to help one another find the sandwich in McDonald's locations.

What Do We Know? How to conquer unconscious ignorance


To develop skills, it's vital to get people to realise what they don't know. However, it has been shown that 'not knowing that you know' is a dead end from the learning and teaching point of view. Let's look at why.     
There are two senses of knowing. The first is awareness of self, and the second is knowledge of the world. There are four possible combinations