Marketing

FBI Probe Examines Ad Firms' Practices

Federal prosecutors in Manhattan have opened an investigation into media-buying practices in the advertising industry and have begun issuing subpoenas as part of the probe, according to people familiar with the matter.
 The investigation is looking at, among other things, nontransparent ad-buying practices, including agencies receiving rebates from media outlets, the people said. One advertising company under scrutiny in the investigation is Havas SA, the ad company owned by media conglomerate Vivendi SA, the people said.

Angry Users Pose Threat to Facebook

Facebook Inc.'s handling of user data has upset lawmakers and regulators in multiple countries. But the biggest risk to its business could come from angry users.
 Throughout previous controversies in recent years, Facebook's user population climbed steadily, fortifying the basis for an ever-growing gusher of advertising revenue.

8 Marketing Project Management Software Must Haves

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing manager quickly discovers that marketing project management doesn’t follow the same rules as traditional project management. Marketing projects come in a bewildering variety from weekly blog posts to global product launches. Small marketing projects require extreme agility. Big bang marketing projects require detailed tracking and cross-functional coordination. Social media marketing and public relations are essentially sales. And, high volume marketing production is more like a manufacturing process than a project.

Customer loyalty programs make for a marketer’s secret weapon

Almost every company has a customer loyalty program. If you want your marketing scheme to be successful, you'll start one too.

If you look around at the leading companies and brands in your industry, you’ll notice that just about every one has some sort of customer loyalty program in place. This isn’t a coincidence. If you want to maximize your marketing efforts, you need to have one as well.

How to Navigate the River of Marketing Data

It’s not too surprising that the world’s biggest companies have, over the years, turned marketing data science into, well, a science. Having hundreds of thousands or hundreds of millions of customers, after all, means not only keeping them straight but managing your outreach to them. The best global marketing campaigns are major data managers. They squeeze every dime from every potential customer, return visitor and repeat consumer. And they find new customers too.

5 Ways Marketers Can Avoid Legal Problems

Marketing is one of the key factors for growth of every organization. It helps to develop client relationships and leads to huge profits. But with this, one must be careful about legal issues associated with marketing strategies. In the fast-moving world of marketing, it’s hard to know if your campaign is edgy and exciting, or if you’re stepping on someone else’s toes by plagiarizing their work.

8 Places Every Marketer Stumbles

You’ve just released an amazing product and have begun kicking in the marketing campaign. Unfortunately, you haven’t had much success. Is it because your product isn’t that great after all? Or, is it because you’ve made on these eight common mistakes that every marketer has encountered at some point?