Alexa, Help Me Sell My Products

A few years ago, Diageo PLC created its first customized application, or “skill,” for Amazon Alexa-enabled devices, enabling people to ask the voice assistant for information about the beverage maker's Johnnie Walker whiskey brand. It didn't gain much traction.
 The problem, according to the U.K.-based company, was that the skill wasn't compatible with how consumers use voice-assistant devices. Diageo was pushing information about the