Organix doesn't claim its hair-care products are organic, but some critics contend the name is misleading.
By Alex Tait
Embrace new formats By Randall Rothenberg
Shows when consumers are most likely to become receptive to a marketing message. Trendsetters come first, early adopters follow, the early majority comes next, the cautious late majority follow, and finally are the laggards, who prefer to keep on doing things the way they always have.