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Global Advertising Spend to Rise 4.6% to $579 Billion in 2016

LONDON — Global advertising expenditure is on course to grow 4.6% to $579 billion this year, up from 3.9% growth last year, media research agency ZenithOptimedia reported Monday.

Its optimism is driven by the prospect of three special events this year, rapid recovery from the markets most affected by the eurozone crisis, and the emergence of fast-growing markets that are opening up to international advertising.